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Why Should You Believe Me?
Ten Reasons You Can Trust My E-Book
And Other Excel Dashboard Products
by Charley Kyd
Microsoft Excel MVP
"Is this just another internet
rip-off?" several customers have asked over the
years when they wrote for help with
not," I responded each time. And then I followed through to leave
But those questions got me to
You and I never have met. You've probably never heard of
me. So how do you know that you can trust
me and that I know what I'm talking about?
So here are ten reasons that you
can trust me and my products:
"Can I trust Charley?"
- One-year guarantee, with no fine print. If
you aren't completely satisfied within one year of
purchase, I'll give you your money back. It's that
simple. I take all the risk.
- Less than 1% refunds. Most of my refunds are
about evenly split between people who thought my products
are either too advanced or are too elementary, so I seem to
have hit the right balance. The third-largest category
consists of people who bought my products for a project that was
later canceled. Virtually no one has asked for a refund simply
because they disliked my
- Testimonials. I've received many
testimonials, usually from people who couldn't give me
permission to quote them. But
this page has about 50 testimonials from people
who did allow me to quote them, usually by name
and company. You'll see
people working for large companies and small. And you'll
see many titles, including Owner, President, Managing
Director, and Any Title I
Feel Like at the top of their
organizations. And you'll see Analyst,
Engineer, Consultant, and Audit Lead below the top.
"Does he know anything about business
- Beta-tested both VisiCalc and Excel for
the PC. In 1979, while working for Hewlett-Packard,
I beta-tested VisiCalc on a prototype of HP's first
personal computer. And because I wrote the cover story
for Business Software magazine about the
introduction of Excel for the PC in 1987, I had the
chance to beta-test that product.
- Four books about spreadsheets for major
publishers. I've written one book about using Lotus
1-2-3 for McGraw-Hill and three books about using Excel
for Microsoft Press. (Because these books are about
spreadsheet versions that have long been obsolete, I don't recommend that you buy them. But
if you search books at Amazon.com for "Charles Kyd"
you'll find listings for several new and used versions
of those ancient books.)
- Articles in national magazines. I've worked
monthly columnist for Inc, Lotus, and
Business Software magazines. I've also been
published in PC World, Byte,
Management Accounting, and
PBM (Business Performance Mangement) magazines. (Most of these
magazines have stopped publishing, but probably not
because I wrote for them.)
- Excel MVP. Microsoft first designated me an
Excel MVP in 2006, and for the years since. Here's a link
MVP Profile on the Microsoft Web Site.
- Business Experience. Before getting my MBA, I
worked as the CFO for a small high-tech manufacturing
company that grew at a 90% rate for the five years I was
with them. After the MBA, I worked as an accounting
manager at HP, then as a CFO for several small
companies. I worked as a consultant for nearly 20 years,
concentrating on the use of spreadsheets in business,
including Excel dashboards.
Clients were in many industries, including public
utilities, telecommunications, interstate trucking,
manufacturing, software, and fat rendering.
Most of my employers and many of my clients faced tight
budgets, negative cash flows, and serious questions
about their survival. So today's economic climate looks
very familiar to me.
"Does he know anything about Excel dashboards?"
Invented spreadsheet dashboards. I
introduced spreadsheet dashboard reporting to the world in 1986
in my Sybex-McGraw-Hill book, "Financial Modeling Using Lotus
1-2-3." I created the
dashboard in 1990,
first Excel dashboard using public data by 1992, and by 1993
Tektronix was using several
dashboard designs to promote
their wax-deposit color printers. (They no longer are in
that business. Again, probably not because I worked with
- Dashboard users worldwide.
Excel users in more than half the world,
and in every business
sector, are using my dashboard
products. And so far, not one person has asked for a
refund because they weren't able to localize my products.
Here's the bottom line:
Kyd Dashboards are used in more organizations, in more
countries, than any dashboard product in the world. This definitely is not "another Internet
rip-off." Try my Excel dashboards. I think you'll be